Three football drills to build endurance

Improving endurance is key to any fitness regime, improving performance for the duration of whatever your game, race or discipline may be. For footballers, that means being able to sustain 90 minutes of high energy exercise, while keeping the mind sharp throughout.

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There are plenty of methods that can help improve endurance on the football field – here are just three drills to suit different skill levels.

Note: to avoid training injury, it’s important to incorporate your drills into a varied training schedule, preferably supervised by a trainer, as suggested by this fitness and exercise guide from http://www.webmd.com/fitness-exercise/guide/workout-injuries-prevention-and-treatment#1.
A good training kit is essential too, and reasonably priced training and football team kits can be found at online outlets such as https://www.kitking.co.uk
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Dribbling and running
Ideal for beginners, this drill regulates your rest periods based on performance. Dribble the ball for half the width of the pitch, leave the ball in the middle, and then run at approximately 80% of your top speed to the opposite touchline, and then back to the ball. Dribble back to the start point. Rest for the same amount of time it took to complete the exercise before repeating.

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Pass and header
This intermediate exercise requires two training partners and two balls. Stand midway between the centre spot and the goal line, with one training partner ten yards beyond the centre spot (upon which one ball should be placed) and the other training partner in the goal, holding the second ball. Sprint towards the centre spot and pass the first ball to your first partner. Sprint back towards the goal line, where your second partner will throw the second ball to you for a header. All three partners should rotate roles and repeat.

Around the pitch
More advanced players will want to stretch themselves further, and this last drill helps build endurance at longer distances. Starting at one corner flag, jog one lap of the perimeter of the pitch. On the second lap, run at 70% of your top speed to the half-way line, and jog the rest. On the third lap, run the whole length of the pitch, and then jog the three remaining sides. As your endurance builds over time, your ultimate goal should be to run at speed around the entire perimeter.

Kid’s Nike Shox on Sale

If you are searching across Internet trying to find great deals on Kid’s Nike Shox, then you need to not look anymore. Below we will provide you with some of the places that offers these shoes for some of the lowest prices anywhere on the internet. We will also explain the pros and the cons associated with each one.

Amazon.com – Amazon.com is the most popular online retailer. They have a wide variety of products, including shoes. If one were to visit the website and take a look at the different types of Kid’s Nike Shox, you would see an extremely wide selection. There are different styled Shox, as well as prices. If you are looking for a great deal, then you should consider Amazon.com. One drawback is the fact that some of the styles are not current and other retailers who use Amazon as a middle man peddle their wears on there. This means that even though there is a wide selection, it is not as good as other places.

eBay.com – eBay.com is the popular auction site where you can find just about anything. When it comes to Kid’s Nike Shox, they have an extremely wide selection. Every size, every style and every model can all be found on Ebay.com. Despite eBay being so good, we are kind of hesitant in recommending people to the site. The main reason behind this is the fact that a lot of people are selling counterfeit goods on the website. It is becoming harder to distinguish the genuine from the non-genuine and as a result, you are not sure if you’re buying a subpar product. This is one thing to consider when looking for shoes for your kids.

Zappos.com – If you want an amazing selection of Kid’s Nike Shox and free shipping, then this is the best website to do so. They have all the styles in a wide variety of colors all geared towards kids. If you are looking for a Nike Shox sneaker, this is the place to go. The savings are amazing and the free shipping they offer is a major selling point. We highly recommend this store for people who want great deals and to find the right shoe.to find the right shoe.

The Nike Free Hyper TR

Women have so many choices when it comes to purchasing footwear for the gym, training or general wear. All sneaker companies claim that their shoes will be able to provide this and that. One company which has delivered consistently is Nike. They have a wide selection of sneakers designed specifically with women in mind. These shoes will be able to provide all the different features that they need. We wrote this article to look at one sneaker in particular, the Nike Free Hyper TR. You will have access to a short overview of the shoe plus more.

Why the Nike Free Hyper TR

If you are a woman who is active and participates in different physical activities, then it is very important that you have the right shoe. The Nike Free Hyper Training Shoe is the perfect footwear to get the job done. This is a really popular sneaker, simply because it is the total package. It delivers amazing performance and also looks good doing it. People love the shoe and it is very easy to see why.

The Look

One of the first things that drew me into the Nike free hyper TR was the fact that they were very beautiful sneakers. The design and look of the shoe is top notch, they are really stylish and fashionable. They look good on the feet and you will be bound to get a lot of compliments wearing these shoes. Even though the shoe carries a very modern day design to them, the biggest selling point of the sneaker is the different colors in which they are available in. The colorways are simply breathtaking and the combination of colors really works well together.

The Performance

Nike Free Hyper TR is a sneaker that performs exceptionally well. The shoe has a variety of features that makes it stand out from comparable sneakers. As we stated, the TR has different features, such as providing amazing support, being comfortable, lightweight and having great flexibility. The comfort of the shoe is a mixture of a nice soft upper mixed in with a footbed that is excellently cushioned. The materials used in the development of the shoe are extremely lightweight, which means that the feet will not be weighed down.

Women if you are looking for a really beautiful looking training sneaker, then you definitely need to get yourselves a pair of the Nike Free Hyper TR. This shoe looks really good on the feet and there is nothing like it on the market. This sneaker also provides exceptional support and comfort, something that is usually not found in sneakers that are available on the market now. Get the Hyper TR, you will not regret the purchase, we guarantee it.

The Nike Free Hyper TR

Women have so many choices when it comes to purchasing footwear for the gym, training or general wear. All sneaker companies claim that their shoes will be able to provide this and that. One company which has delivered consistently is Nike. They have a wide selection of sneakers designed specifically with women in mind. These shoes will be able to provide all the different features that they need. We wrote this article to look at one sneaker in particular, the Nike Free Hyper TR. You will have access to a short overview of the shoe plus more.

Why the Nike Free Hyper TR

If you are a woman who is active and participates in different physical activities, then it is very important that you have the right shoe. The Nike Free Hyper Training Shoe is the perfect footwear to get the job done. This is a really popular sneaker, simply because it is the total package. It delivers amazing performance and also looks good doing it. People love the shoe and it is very easy to see why.

The Look

One of the first things that drew me into the Nike free hyper TR was the fact that they were very beautiful sneakers. The design and look of the shoe is top notch, they are really stylish and fashionable. They look good on the feet and you will be bound to get a lot of compliments wearing these shoes. Even though the shoe carries a very modern day design to them, the biggest selling point of the sneaker is the different colors in which they are available in. The colorways are simply breathtaking and the combination of colors really works well together.

The Performance

Nike Free Hyper TR is a sneaker that performs exceptionally well. The shoe has a variety of features that makes it stand out from comparable sneakers. As we stated, the TR has different features, such as providing amazing support, being comfortable, lightweight and having great flexibility. The comfort of the shoe is a mixture of a nice soft upper mixed in with a footbed that is excellently cushioned. The materials used in the development of the shoe are extremely lightweight, which means that the feet will not be weighed down.

Women if you are looking for a really beautiful looking training sneaker, then you definitely need to get yourselves a pair of the Nike Free Hyper TR. This shoe looks really good on the feet and there is nothing like it on the market. This sneaker also provides exceptional support and comfort, something that is usually not found in sneakers that are available on the market now. Get the Hyper TR, you will not regret the purchase, we guarantee it.

A New Freedom: Nike Free Run+

The Nike Free Run+ Running Shoe is built to give the sensation of barefoot running while still protecting one’s feet. If you love barefoot running, but are tired of the damage your feet endure because of it, these shoes are for you.

While the webbed toes of most shoes designed to create a barefoot feel when running will elicit snickers from strangers as you run by, the Free Run+ series is designed to look like regular shoes. This means no more running around in strange looking rubber sock. The Nike Free series of shoes not only look like real shoes, they’re an attractive pair of sneakers you can wear anywhere.

Nike has spent a long time refining the Nike Free Run+ series of shoes, and the result is an ergonomic pair of shoes that protect your feet while still allowing you to feel the ground as if barefoot. The deeply-grooved soles force you to stay on your toes, keeping your heels slightly lifted while you run. The inner sleeve fits your feet snugly with or without socks, keeping the shoe from rubbing up and down on your heel. Get the right size and the snug fit is perfect, neither too tight nor too loose. This goes a long way towards creating a true barefoot feel.

These shoes are packed full of features your feet will thank you for. The asymmetric positioning of the laces go a long way toward relieving pressure on the top of your feet. The deep grooves running the width of the midsole flex naturally while running, while the cushioning in the heel is flexible enough to allow free movement, and thin enough to allow you to feel if you are slamming your heels into the ground while running. The outsole includes waffle pistons to help increase responsiveness and absorb impact.

These running shoes were created to meet the needs of the minimalist runner. They will help you feel more in touch with the ground, yet still manage to provide enough protection to keep your feet safe from the dangers of running barefoot. Since these shoes tend to work out different muscle groups than normal when running, it’s suggested that you ease into them, running short distances until your muscles get used to the new style of shoe.

They feel broken-in straight out of the box, and are a comfortable and fully functional pair of running shoes. They look good, and can be worn for anything from running down a trail to shopping for groceries. Buy the Nike Free Run+ shoes today and your feet will thank you for it.

Running Gear Review – Nike Plus Vs Garmin Forerunner 205-305 GPS

As a gadget and tech junkie, it was to my good fortune that my initiation into the world of distance running roughly coincided with the appearance on the market of several new high-tech running gadgets: the Garmin Forerunner 205 and 305, and the Nike+ system. I have used both the Garmin Forerunner 205 and Nike+ for greater than 6 months each, and what follows is a review and comparison of my experiences with them.

The Nike+ System
Back in 2007, I was just beginning my life as a runner, and I was looking for tools to help me progress. The Garmin Forerunner and Nike+ systems both had instant appeal to my techie side, however I was initially hesitant to invest the several hundred dollars (at the time) needed to buy a Forerunner. I was also swept up in the excitement surrounding the introduction of the Nike+ system, and my first pair of “real” running shoes were Nike+ ready. Since I owned an Ipod Nano, and had shoes that could accommodate the little Nike+ foot pod accelerometer internally, I decided to give Nike + a try. In the interest of full disclosure, I’ll say at the outset that I no longer use the Nike+. However, that doesn’t necessarily mean that I wouldn’t recommend it to anyone since it does have its benefits and uses. The Nike+ certainly helped my running in those early days, and the motivation provided by the on-line Nike+ challenges was great. I liked being able to gauge my pace, track distance, and record my runs on-line. But for a perfectionist like myself, the Nike+ has some major drawbacks.

The most serious problem I had with the Nike+ was that it was only really accurate if I ran at the same steady pace on every run, and stuck to more-or-less flat ground. Any deviation from the pace you calibrate it at messes up both the pacing data as well as the distance recording for your run, and at times I found these measurements to be quite far off. Now, for many runners this is not a big deal, but if you like to mix up your training and include things like intervals, tempo runs, and long, slow runs, the Nike+ comes up way short. Furthermore, for me as a road racer, tenths of a mile and accurate pacing data matter a lot, so these shortcomings presented some major problems. That being said, I’m glad that I used it, and it did help a lot when I first started out. Even after I upgraded to the Garmin Forerunner 205, I did still continue to use Nike+ for treadmill runs (this probably goes without saying, but GPS doesn’t work on a treadmill). The Nike+ recordings on a treadmill are accurate enough, and in my case are more accurate than the readout of my treadmill’s own data console (it has never worked quite right for some reason).

I do believe that the Nike+ can be a valuable tool for a new or recreational runner. It’s cheap (less than $30.00), so it won’t dent your wallet too much if you decide you don’t like it, and the website and on-line community associated with Nike+ are both motivational and interesting. If you’re a new runner just starting out, or an experienced runner who tends to run most of your runs at the same pace, then the Nike+ would be a great addition to your running toolbox, and would surely provide some motivation for you to hit the road. However, as mentioned above, it has some major drawbacks for a serious runner who cares about missing tenths of a mile or needs really accurate pacing information.

Garmin Forerunner 205/305 GPS Wristwatch
If you want a personal running computer that will allow you to take your running to the next level and permit you to mix up your training runs with speed and long distance, you’re going to need something more than Nike+. I, unfortunately, am a perfectionist, and the inaccuracy of the pacing and distance data provided by Nike+ continually bugged me (and I was growing tired of mapping my runs on-line to figure out actual distances that I had covered). So, after about six months of consistent use, I decided to relegate the Nike+ to the treadmill only, and I asked Santa for a Garmin Forerunner 205 for Christmas. Sure enough, the fancy new GPS wristwatch was in my stocking, and it has not been absent from my wrist during a run in over a year. Simply stated, this is one of the coolest and most useful gadgets of any kind that I own, and it has allowed my running to progress in ways that probably would not have otherwise occurred.

First, let me explain the difference between the two current-generation Garmin Forerunner models (a fancy new waterproof model is on the way – the Garmin Forerunner 310 XT – but I’ll explain in a bit why I’d still go for one of the current ones for now if you’re considering a purchase). The two current models are the Forerunner 205 and the Forerunner 305. The only real differences between the two watches (besides color – the 205 is blue, and the 305 is red) are that the 305 can sync with an included heart rate monitor, an optional foot pod accelerometer (for the treadmill), and an optional speed-and-cadence sensor for your bike. Otherwise, from what I can gather, they are virtually identical. Given the minor price difference between the two Forerunners (about $10.00-$15.00 more for the 305), it would seem to make sense to go with the 305 if you’ve decided to buy a Forerunner.

So, I have now been using the Forerunner 205 regularly for over a year, and I have absolutely nothing but good things to say about it. The pacing data is right on (I have run enough chip-timed races with the 205 to verify this), as is the distance data. In addition to time, current pace, and distance, I have three data screens (which is the max on the 205/305) set up to show such variables as average pace, elevation, percent grade, calories burned, and time of day. Of all of these, the only one that seems somewhat iffy from time to time is the elevation, though if you smooth it out in one of the training programs that sync with the Forerunner, elevation patterns look pretty good as well. So far, I have pretty much exclusively used the Forerunner in its most basic mode – to simply track my data while I run. It is possible to configure things like training/pacing partners and interval workouts on the watch, and to use it as a (very) basic real-time GPS mapping device for things like hiking, but I haven’t used it much for this. In addition to running, I have used it while walking, snowshoeing, and biking (less extensively), and it works great for all of the above.

For me, the two features that matter most from a training and racing standpoint are accurate pacing and distance measurements, and as I said above this is where the Forerunner blows away the Nike+. I actually trust the Forerunner more than most of the on-line mapping programs when it comes to calculating distance, and being able to import all of my data into the computer is great. For the latter, I have skipped the included Garmin Training Center software and instead use an amazing, free program called Sportracks. Sportracks downloads all of the data from the Forerunner and lets you look at it in almost any way that you could possibly want. Among other things, Sportracks gives you GPS route maps, tons of data graphing options (e.g., pace vs. distance, pace vs. elevation, mile splits, etc.), and keeps a detailed running log that includes run times/dates, weather conditions pulled from the internet, distances run, and calories burned. As a scientist who loves data, Garmin Forerunner + Sportracks makes me one very happy runner.

A few last comments about some potential concerns with the Forerunner bear mentioning. One of the concerns I initially had about these watches was their size. Yes, they are big, but I have never noticed it as a nuisance while running, and I actually think the size is a positive rather than a negative since it makes it easier to read your data on the go. This is one of the major reasons why I would probably not consider upgrading to the newer and smaller Forerunner 405 – if you pack too many data streams on a small screen then things could get awful hard to read at mile 20 of a marathon. The other concern someone in the market for a GPS watch might have is the forthcoming new Garmin Forerunner 310 XT, which is waterproof to 50m and offers wireless data transfer. It would take a lot of new bells and whistles for me to spend an extra $100-$200 to choose to purchase the new 310 XT over the current 205 or 305. The new watch looks sportier, and the wireless sync feature is nice, but I don’t really care if I can dive to 50m with it on. If for some reason I’m out for a run and I wind up 50m underwater, I probably won’t be resurfacing to make it back home anyway (though in all seriousness, I can see how the 310 XT might be useful to a triathlete). For me, I’ll stick with the 205/305.

Hopefully I’ve given you a feel for what the Garmin Forerunner 205/305 can do. Really, there’s probably a lot more that it is capable of than what I have discussed here, but the best way to experience it is to try it out. As a runner who has now completed 1,266.01 miles (did I mention that I love accuracy!) with the Garmin Forerunner 205 (and it’s still going strong, with no major problems), I can honestly say that next to my running shoes, this is the most essential piece of running gear that I own. I highly recommend the Forerunner – get one and you won’t be disappointed.

Nike Running Shoes

Nike running shoes are some of the most technologically advanced running shoes in the market today. Here are two models that you might be interested in.

Vomero+ 5 (MSRP $130) – Core runners looking for premium comfort and plush, responsive cushioning. Refined to offer an enhanced fit and smoother ride, all in a light weight package.

The shoe has a better ride with…

1. Dynamic cuboid support features softer density foam for a naturally smooth, efficient ride.

2. Extended Duralon blown rubber through forefoot enhances cushioning.

The shoe has a better fit with…

1. New zonal CPU midfoot saddle for adaptable lockdown.

2. No sew overlays through forefoot provide a snug, secure and seam free fit for support without any irritation.

3. Women’s medial arch support trap and forefoot Dynamic Fit Window.

4. Gender specific fit: Women’s QE-17 last and Men’s QMR-2 last with gender radiused crash pads.

Free Run+ (MSRP $85) – For core and competitive runners who want the strengthening and natural gait management benefits associated with barefoot training, but also need the cushioning, traction and underfoot protection of a standard running shoe.

The shoe is new and improved with…

1. Blended elements from the Nike Free 5.0 and Nike Free 3.0 with key improvements in the areas that matter most to runners.

2. More flexible sole and “Free-like” than Nike Free 5.0, yet more supportive and cushioned than Nike Free 3.0

3. New “center of pressure” heel design uses geometry to enhance cushioning at contact with no compromise to flexibility or transition

4. Nike+ ready so you can track your speed and distance.

Nike Dunks SB – For a Complete Skate Boarding Experience

Nike dunks SB branded shoes are considered to be stylish, comfortable and at the same time extremely sporty. Built out of fine leather, these shoes offer superb skatable support when used for sports such as basketball and skate boarding. Suitable for sudden action, these brands are doubly stitched and high quality. Nike dunks SBs are highly fashionable and regarded as style statements.

Nike dunk SB is used all over the world by internationally acclaimed sports personalities. This brand was flaunted by the well known star of basketball Michael Jordan in the introductory period of this brand into the market in 1985. In order to give a sportier look, Nike dunks were combined with multi purpose designs and stitched sole. There are currently more than 65 different varieties of Nike dunks available in the market. Some of the models are namely, Nike dunk SB pro, Nike dunk high, Nike dunk low, Nike dunk premium, etc.

In this highly competitive market, Nike stands distinct with its large collection of shoe brands. Nike has become the other name for comfort. Nike SB shoes have been significantly named after the sports it has been particularly designed for, i.e., skate boarding. The flat sole of the Nike SB enables boarders to feel the skate more comfortably. Just to make skate boarding lot more fun, Nike added certain new features in its shoes such as suede toe caps, swollen tongues and the zoom air sole.

The best thing about Nike shoes is the varied color combination that it offers so as to enable the buyers pick their choice. It may look awkward sometimes, but all Nike shoes have a multi colored appearance which makes them distinct from other shoes labels. Nike gives importance to individual color selection and encourages free mind. The Nike saying goes “Be true”. The new concept of color coding has come into picture after a very astonishing incident. A game of basketball where all players of a team had decided to match the color of their Nike dunks with the color of their uniforms. Since then, the makers of Nike shoes have begun putting designs of Nike dunks in multi colored fashion.

Initially Nike was introduced as a basketball shoes and later on it was also accepted as a skateboarding wear. Nike dunks SBs appear to be longer and narrower than most other brands. To get the correct pair of Nike dunks for one, they must know the right size to look for. Nike dunks are available in many sizes and designs. It is completely your choice to get the best pair suited according to your need.

Nike+ FuelBand First Generation Review

Nike first evolved as a sporting shoe company, and then added apparel. Over the last few years, Nike has delved into the fitness wearables marketplace with products like the Nike+ FuelBand First Generation.

Whether you are an electronics geek or a fitness freak, the first generation Nike+ FuelBand has a lot to hold your interest. Unlike the majority of fitness smart watches and bands, this device can be worn solely as a fashion statement. Displaying your progress in real-time and tracking important physical fitness metrics, the iconic Nike+ FuelBand deserves a closer review.

Nike+ FuelBand First Generation Features and Specs

* Battery guaranteed for 1 year
* Tracks calories burned and steps taken
* White Ice, Black Ice and Black color choices
* Available in small, medium/large, and extra large

  • Helps keep you motivated through daily goal reminders and achievement tracking

What’s Hot About the Nike+ FuelBand First Generation

Available in multiple color choices and 3 popular sizes, the first generation Nike+ FuelBand was designed to “track your day, let you set your goals, connect and go”. The sports tested accelerometer built into this stylish band converts your movement into NikeFuel, a universal metric of activity used by popular fitness applications and products.

Using the device is quite simple. You set your daily NikeFuel goal and head out on your day. Whether you are playing basketball, running, dancing, walking or performing dozens of everyday activities, each step that you take and calorie that your burn is automatically and efficiently tracked.

It also functions as a great looking watch. And at the end of the day, evaluate your progress to discover when you are most active, and when you are not. Probably one of the most enjoyable features is the ability to wirelessly share your activity and achievements through Twitter, Facebook and Path.

The Nike+ FuelBand Mobile App syncs wirelessly to the most popular smartphones and tablets. That application (included free of charge) also let you compete with yourself and share your results with friends and other fitness minded individuals.

When you download the free Nike+ Connect software, the fitness band can “talk” with your laptop or desktop computer. This allows you to customize your FuelBand settings, and water resistance means you never have to take this smart fitness tracking wearable off of your arm.
Why It’s Not So Hot

Some purchasers mentioned they had a hard time understanding the translation of physical activity to NikeFuel. This frustration can be alleviated by checking out the information on Nike’s website, or referring to the many videos on YouTube which explain NikeFuel.

And a few buyers mentioned that the nonremovable battery did not quite last one year. However, Nike covers the Nike+ FuelBand with a full one-year warranty, and customers that did have to have their FuelBand replaced mentioned that Nike did so with no complaints.

Who is the Nike+ FuelBand First Generation Perfect For?

There are several groups of people that the Nike+ FuelBand First Generation would make a perfect purchase or gift for. If you absolutely must have arguably the most stylish and compliment-attracting fitness band on the market today, this is definitely the unit for you. And if you like multicolored LED displays, the Nike+ FuelBand has you covered there as well.

As far as tracking your physical fitness efforts and wirelessly communicating them to your smartphone, tablet or computer, the first generation FuelBand does the job efficiently. And with a water resistant housing you never have to remove this fitness tracking wearable device and watch when you shower, if you enjoy running in the rain or if you sweat heavily.

Just Cut To It – Nike’s Cutting-Edge Approach To Marketing

Nike’s new approach to their global marketing has had their competitors and fans alike wondering whether a new era in massive-brand marketing has come about. If so; is it working?

Nike is one of the few major sports labels that has truly embraced the digital generation. They recently changed their core target market to seventeen-year-olds, citing that the age group spends 20% more on shoes than their older counterparts. This shift in perspective has brought about an entirely new approach to their communication with their fans because marketing nowadays is all about communication. As Mark Parker (Nike CEO) said, “Connecting today is a dialogue.”

Nike launched the Fuelband, a wristband that enables sports-lovers to track their progress through an interactive website. Not only did the Fuelband receive massive success but it also spawned an online community that revolved around Nike bringing sports into people’s everyday lives. Another positive (and rather sneaky) benefit to the Fuelband online community is that it acts as a constant marketing survey for Nike products and Nike’s market, regularly letting Nike know what people like about what they sell and which sports are most popular.

In 2006, Nike+ was conceived. Partnering with Apple and riding on the wave of success the iPod created, Nike added yet another aspect to their online interaction. Fortune’s Scott Cendrowski explains it best:

“Powered by a sensor inside running shoes, the service both monitors a runner’s performance and provides digital coaching. A voice lets runners know how much farther they have to go; the PowerSong function generates a musical blast for extra motivation. At the end, it logs details of the workout onto Nikeplus.com, where users can store and analyze the data, get training tips, and share workouts with friends.”

Another online community, another way to find out Nike consumers’ workout and behavioural patterns and musical tastes and generally another way to find out how they live their lives. Nike has perfected the art of getting in touch with the people that support them.

Nike realised that they had to go where their target market was going and talk to them on their level – basic marketing principles but it lead to a completely new brand personality for Nike. Their international Facebook page now has 8,938,010 likes. Their Nike Footballs Facebook page boasts a staggering 11,807,328 likes. The Nike Facebook app has 360,000 monthly users – that’s 360,000 people updating Nike’s market research every single month and that’s not even the entire picture. Their Nike Chance Facebook app has 250,000 monthly users and their Nike Free Run iD has 80,000 monthly users. A very impressive transition into the digital world and it shows that Nike really understand how the social networking world operates.

On Twitter, they have a slightly disappointing 377,367 followers. Then again, the tweets results page is constantly flooded with mentions.

In 2010, Nike really put their stamp on the social-media map when they hosted their ‘Write the Future campaign’. Operating from their Nike Football Facebook page, the campaign revolved around hearing what their fans had to say about their favourite football players. A tab on the page let users choose from a selection of internationally-recognised footballs players and write a 43-character tag-line. The most popular or catchy tag-lines were screened at a pre-determined time on the Life Centre, using an LED screen the approximate size of half a football field. Tag-lines could also be entered through Twitter, using the #NIKEFUTURE hashtag.

The campaign not only let Nike know who their fans’ favourite football players were but also used the idea of recognition as a reward instead of tangible give-aways, which probably worked better than any Nike package could have.

Not only did the campaign receive international acclaim for being innovative, edgy and modern but it also ensured Nike’s place as a big brand name in the South African market – a market that is too often neglected. Write The Future showed the world that Nike was in-tune with the new digital age that has lead many other international brands to miss out on the younger market.

Nike has now drastically reduced the portion of their marketing budget spent on traditional, off-line advertising. However, this doesn’t mean that they’ve reduced their marketing budget in general. Rather, Nike has poured their funding into marketing that works now instead of marketing that worked before. They spent a record-breaking $2.4 billion dollars on marketing in 2011, the majority of it for their online interaction. Adverts for Nike now flight first on their Facebook stage, as opposed to the traditional way of putting them on TV and later making the advert available online. It’s an approach that other companies are often far too scared to try – but it’s working.

The world now awaits Nike’s next move. We’re all betting it will be a completely new take on the social media connection, definitely a topic of conversation and once again wow Nike fans and clients across the globe with its interactive approach and edgy design.